Current Business Research Project Essays - Conformity,

The world is confused. We need structure so as to understand it. Culture is the thing that causes us to compose our reality and to realize how to react to it. We figure out how to identify with others and how to react to our condition from our companions and family members, our instructors and through perception. Individuals who originate from various societies may have lived in various pieces of the world and have encountered various social orders or taken an interest in various organizations (for instance, schools or partnerships). They are probably going to have learned various qualities, convictions, practices, desires and standards than you have. Given the development of worldwide travel and business, a large number of your clients will have learned various methods of reacting to their condition or identifying with others. These social contrasts may block your capacity to utilize the board methods that are viable for a particular culture. Successful administration requires magni ficent correspondence and a comprehension of your representatives and clients. The bigger the shared view you have with your representatives or clients, the more probable it is for you to be compelling - the more noteworthy the distinction, the more prominent the possibility for misconception. The goal of this article is to build your capacity to comprehend and work with individuals who might be socially not the same as you. The investigation of social qualities encourages us to comprehend our association so we can more readily comprehend different associations and brought together funds. This prompts the improvement of shared qualities, convictions and standards that will enable worldwide firms to accomplish an upper hand. By differentiating our convictions, standards and qualities to those of others we can more readily comprehend why somebody may be accomplishing something in an unexpected way. We inspect our own specific manner of reasoning and quest for shared traits. The attributes in the article give a superior comprehension of individual specialists, the individuals dealt with, the clients and the individuals who will oversee you. This article utilized auxiliary information to investigate their data. Instances of sources utilized for this article are private and establishment databases, city and province governments, reconnaissance information from state government projects, and Federal office measurements. This article researches the national determinants of large scale money related structures and expresses their situating in the accompanying way: ?for what reason do nations ... contrast in the structure of money related intermediation, some depending on banks more while others depending more on business sectors? Doubtlessly such contrasts among nations might be identified with the legitimate, social, and other such national qualities, however these national attributes as have been to a great extent disregarded in the writing. Markets go about as specialists of progress. Markets and market conduct are a piece of the way of life. Markets are continually acclimating to social requests. Reference REUTER, C. J. (2011). A review of 'culture and money'. Account, 32(1), 75-152. Recovered from BSCOhost.

Consumer Sciences Education Essay

Pubescence is the period when youngsters experience different physical and passionate changes in their bodies. Adolescence accompanies mental impacts that influence the teen’s collaboration at school, with their companions and guardians. Adolescence Puberty is the phase in children’s lives when they experience physical changes through which their bodies in the end form into grown-up bodies that are equipped for imitating. It is activated by hormonal signs that animate the development, capacity and change in various pieces of the body, including the regenerative organs, bosoms, skin, muscles, bones, hair and the cerebrum relying upon the sex (Allison, 2000). Pubescence includes different mental impacts inside the school setting, companions and guardians. Inside the school setting pubescence has wide mental impacts like looking through character and job disarray. It impacts their decision of vocation, sports exercises, work timetable and watch out for insubordinate to the organization. It has been noticed that teenagers incline toward increasingly liberal schools. Simultaneously the progress for instance to secondary school effectsly affects their scholastic accomplishment (Steinberg, 2001). During pubescence, teenagers have high respect for their friends. They measure what their identity is, their ethics and ways of life against them. Youngsters battle to have a place and with be acknowledged and insisted by their friends, but then additionally to become people. This urgent requirement for acknowledgment may clarify why numerous youngsters take part in substance misuse and sexual exercises. As indicated by Allison, (2000, 54), youths will in general regard to counsel from peers than from instructors and guardians. It is outstandingly be that as it may, the connection between a high schooler and their companions has incredible effect on their confidence. As indicated by Steinberg, (2001, 67), parent-pre-adult clash increments during pubescence. Struggle has been seen as generally obvious in connections between juvenile young ladies and their moms and moderately among young men and fathers. Numerous young people feel that the guardians don't get them and that they have various lives and interests. They likewise feel that the guardians can't control them appropriately through this â€Å"stormy† period since they don't confront similar difficulties (Allison, 2000). All in all, there should be a shared comprehension among guardians and youths as adolescence is a delicate stage and should be maneuvered carefully by the two gatherings. Just along these lines that both will limit the superfluous clashes and advance comprehension. Reference Allison, Barbara. (2000). Parent-juvenile clash in early immaturity. Diary of Family and Consumer Sciences Education: Vol 18, No. 2 Steinberg, Laurence. (2001). Immature turn of events. Yearly Review of Psychology: Vol 52: 83-110.

How to Plan and Execute a Press Conference

How to Plan and Execute a Press Conference Turn on the television and tune in on the news, where you will see a prominent person standing before a group of journalists or reporters who are asking questions. Open the news dailies and you will read news articles where this or that personality made announcements during a specific time and date that he or she met with members of the press.In these instances, what took place was a press conference. © Shutterstock | stockphoto maniaThis guide explains 1) what is a press conference, 2) the pros and cons of a press conference, 3) how businesses utilize press conferences, and 4) how to plan and execute a press conference like a pro.WHAT IS A PRESS CONFERENCE?The simple definition of a press conference is an interview that is given by a prominent individual or personality to journalists in order to make an announcement, provide information, or answer inquiries. It is an organized event, meaning it has structure and order. Granted, you may have heard of press conferences being conducted on the fly but, more often than not, these are “ambush interviews”, due to their abrupt nature.Why are press conferences important? Press conferences are very useful and actually play a very important role in society as a whole. Political and business announcements are made efficient by these press conferences. Celebrated personalities, and other public figures also benefit from press conferences . Here are some of the benefits of a press conference.It helps in information dissemination. Do you have important and relevant information that you want the public to know? Do you have something newsworthy to share? Then consider holding a press conference. Of course, you may opt to conduct one-on-one interviews with journalists, but a press conference will allow you to interact with more than one or two journalists at one time, thus saving you a lot of time, money and resources in its planning and execution.It is a helpful response tool. Are you currently facing issues against your person or that of your business, and you want to clear up matters in one fell swoop? A good way to do that is through a press conference. It is an excellent avenue to address issues that may plague you or your business.It is a very good public relations tool. Whether you are an individual, group or a business seeking to attract media attention, conducting press conferences will come in handy. Gaining me dia exposure is not limited to the traditional methods of advertising, since a press conference can also do the trick.It is a good advertising alternative. We mentioned media exposure earlier, and we all know that it could lead to greater brand recognition hence it is also another affordable way for the brand to gain an authoritative position in the market. The advantage of a press conference is how it actually costs less than your conventional advertising or promotional campaign. However, you need to already have a name for yourself before you can use it effectively.PROS AND CONS OF A PRESS CONFERENCEHere are several of the most common advantages and disadvantages of conducting press conferences. Go over them and decide whether holding a press conference is a good step for you to take.AdvantagesIt is convenient and time-saving. As we said earlier, it accomplished the objective in one fell swoop. All the reporters or journalists are gathered in one place or one room at a single time , and the announcement will be made only once, as opposed to meeting several journalists in turn and making the same announcement or answering the same questions over and over.It ensures maximum impact for the information or announcement made. To the general public, the mere fact that a number of reporters or journalists paid attention enough to attend the press conference means that the announcement is, at the very least, newsworthy.It lets you reach a larger audience. There may only be a dozen reporters in the room when you hold the press conference. However, once these reporters disseminate the news you provided in their respective channels, you can be assured that your news will reach lots of people.It helps you build a relationship with members of the press or media. Having friends in the media is seen to be a good thing, and involving them in your press conferences is a good way to start.It lets you control the flow of information. You only tell the press what you want them to know. It is entirely within your control what information to share and what to withhold.DisadvantagesIt requires planning. A press conference has to be planned in order for it to be successful, and this means taking into consideration logistics, correspondence between the parties involved and several other factors.It is less targeted. More often than not, the audience will be the general public.This means that even those who are not part of your target audience will be exposed to the information or announcement you shared once the journalists release them.PRESS CONFERENCES IN BUSINESSFrom the above discussions, you may already have an idea how press conferences could be beneficial to businesses. We can actually sum it up in two words: public relations, and this could encompass aspects such as advertising, marketing and press relations.Businesses often hold press conferences in the following instances:To announce changes in organizational structure, such as changes or transitions in management and leadership. If a new CEO is appointed, it is a good platform to introduce him or her. You may have heard about previously privately-held and owned companies going public. One of the steps they take is to hold a press conference to announce their upcoming IPO.To announce the launch of new products and services, or product lines and services.To announce important collaborations or partnerships with other businesses or institutions.To address issues or complaints from customers or the general public, regarding the products and services offered by the company.To publicize an upcoming activity or significant event by your company that you want members of the general public or of your target market to participate in.Before going on full “let’s conduct a press conference” mode, you first have to ascertain whether you really need to conduct one or not. Maybe there are other, more suitable, ways for you to get your message across, without having to organize a press or n ews conference.If your evaluation shows that a press conference is the best method, then you can get started on planning and executing one.PLANNING A PRESS CONFERENCEOrganizing a press conference starts from the planning stage. This is where you start from scratch, and work your way to the point where you are able to execute the press conference smoothly. The success of a press conference relies largely on the planning. If it was done poorly, then it is almost a given that the resulting press conference will not be as successful as expected or hoped for.Give yourself ample time to plan the press conference. You do not want to be rushing in the 11th hour. It would be a good idea to start planning several weeks ahead of the target date of the press conference. Not only will this ensure that you will have more than enough time to get everything together, it will also give you more room to make adjustments if and when necessary.When planning a press conference, here are the items that y ou should focus on.The topicWhat message do you want to convey during the press conference? What is the announcement that you want to make? What are the issues that your company wants to address?You have to be clear on the message or the topic, so you won’t be diverted during the press conference. The topic will also be prominently displayed in the press kit that you will be distributing to the press, so you have to make sure you have all the correct details.[slideshare id=63062031doc=howtoorganizeasuccessfulpressconference-160614174436w=640h=330]The date and time of the press conferenceYou cannot pick just any random date and time to have the press conference, or base it solely on which day on the calendar is blank, or when the senior management members who will be speaking in the press conference are free. Timing is also very crucial when scheduling a press conference.Remember that you will be inviting journalists and reporters to your news conference, and they are ingrained to go where the newsworthy events are. If the news or information that you will share during the press conference is not relevant or newsworthy for them at that particular time, they are more likely to ignore you and look for other, more relevant and newsworthy events instead.Pick a date when the interest of the journalists for your announcement will still be high. Do not put it off for too long, to the extent that your announcement will no longer be of any interest to them.The time of the day when the press conference will be conducted is also important. Journalists are very busy people. If you hold it too late in the day, they may not come because they will be too busy working on their news articles for the next day. Choose a time where you can get the highest attendance by the media, ensuring maximum press coverage.Ensure that there won’t be a conflict in the schedule. Will there be other events that coincide with your press conference, with the potential of drawing the attention and interest of journalists from you? You should also consider the schedule of the media people that you will be inviting, especially if they have deadlines or equally important events to handle.Select the location of the press conferenceLocation, or the venue of the press conference, is just as important as the date and time.The location must be accessible. It must be easy to reach by the journalists. Having a long travel time to get to the location is one way to discourage reporters from attending a press conference, and you do not want that to happen.The location must be relevant to the event. There must be some relation to, say, the announcement that you are making, or to the company itself. Some businesses conduct press conferences in their own places of business or headquarters, especially if they have rooms or spaces that are large enough to accommodate big crowds.The location must be well-equipped with the facilities and equipment that you will need in the conduct of the pre ss conference. Consider the availability of network connections, parking spaces for the reporters, and other communication tools and utilities.The location should be visually appealing. It must be clean and even attractive. Imagine having to hold a press conference in a cramped space, with poor lighting and ventilation. If you are a business hoping to make a good impression, then this is not a good way to go about it. For sure, the reporters may no longer want to attend any of your succeeding press conferences. It can even affect their impression of your company.The location must be conducive to interaction and communication. This means that it should not be in the middle of a noisy street or thoroughfare, where your audience will have a hard time hearing you, or where the managers or spokespersons of the company will have a difficult time concentrating because of too much noise and distraction. Select the main players and train themThere are two main players in a press conference: the speakers and the moderator.During the press conference, the speaker or speakers will be the face of the business or the company. They are the ones to deliver the message, make the announcement, or answer the questions from the journalists. Therefore, you should not assign just any random person.Even if the speaker is a member of the senior management, or one who is fully knowledgeable about the company, he is still not exempt from studying and training for the event.The speaker or main participants:Must be knowledgeable, not only about the topic, but other related topics. They may start out by reading a written statement, but when they are going to be asked questions later on, they should be able to readily answer them with confidence, without having to resort to looking over notes the whole time. The speaker should make the effort to study the areas where he may lack knowledge of, in time for the press conference.Must be articulate, and can speak with command and clarity. They should be able to speak confidently, with the ability to command the attention of the audience and engage them in discussion.The moderator acts as the master of ceremonies, so to speak, facilitating the whole exchange between the speakers and the audience. This person will basically control and regulate the flow of the discussion, so that the participants stick to the topic.The moderator must:Be experienced with dealing with the press. Normally, businesses pick a moderator that has prior experience in moderating press conferences.Have more than basic knowledge about the topic or the issue.Have a commanding presence, since this is the person that has to be the one on the driver’s seat, in control of the press conference.Train them by providing the necessary materials for the press conference, such as reading materials on the topic or issue and other related literature. Conducting a dress rehearsal is also encouraged, as it will put the moderator and speakers in a simulated conduct of the press conference.Identify the media representatives to be invitedFirst, you have to come up with a list of journalists, reporters and media personalities that you want to invite to the press conference. Pick the journalists that work on beats related to your business, or have an interest in the announcement or issues that you will make or address.Write and distribute the press releaseConsider the press release as your invitation to the media for your event, which is the press conference. In your press release, indicate the following:The date, time and location of the press conferenceThe reason why you are holding a press conferenceWhy they should attend the press conferenceAt least a week before the slated date of the press conference, send the press release to the media people you want to attend the event. Contact the media people on your list via e-mail or direct phone calls, if only to call their attention to the press release you distributed.On the day before the press co nference, contact them again for final confirmation (and as a final reminder) of the press conference the next day.Develop a press kitTo further aid the reporters and journalists during the press conference, you have to distribute press kits, which are basically folders containing the information about the topic, message or issue that will be tackled during the press conference. The usual contents are:Information on the speakers or other participants of the press conference;Information on the topic, including supporting documents such as photographs, case studies, and even related news stories, articles or other published materials.A copy of the final press releaseWhen developing a press kit, it is better to have extra copies, rather than preparing the exact number and running out of copies in the event that more press people attend the conference.Make sure all the necessary arrangements are in placeNaturally, you are expected to oversee the finer details, such as the reservations o f the venue, if the press conference is to be conducted outside of your place of business. If you will require the assistance of external parties for the lighting, catering, sound system and the like, you also have to make sure the arrangements are all made and ironed out.EXECUTION OF A PRESS CONFERENCEOn the day of the press conference, you have to be on your toes, since this is the culmination of what you have worked on planning for the past several weeks.Before the Press ConferenceCheck that the venue is prepared, along with the visuals, the seats, the equipment, the refreshments, and all others. Take note of the seating arrangement, as well as the tables and chairs prepared for the speakers and the moderator.Provide a means for the participants to log in their attendance. This is for keeping a record of attendees for future reference. You can also use it as a means of collecting information like phone numbers from journalists. Such information can come in handy in future.Make su re the participants (the speakers and moderator) are prepared for the press conference.Have someone welcome the participants as they arrive, handing their press kits to them.Start the press conference on time.During the Press ConferenceDocument the press conference by recording it on video. It is possible that the media may request for any footage you may take of the event for future reference.Try as much as possible to stick to the schedule, such as the amount of time allotted for each speaker.Allow the moderator to lead the flow of the question-and-answer portion with the press people.End the press conference by thanking everyone who attended.After the Press ConferenceReview the documentation or recording of the press conference. This is so that you can see where you fell short in the conduct of the press conference. It is also one way to ascertain whether the message was delivered as planned.Contact the media people and outlets represented, in case they may need something else fr om you, such as additional press kits or documentation. You’d definitely want to establish a good relationship with the press, and keeping in touch with them. You can start by thanking them for their attendance.

Elements Of Evil In Beowulf Essay - 698 Words

In times before printed books were common, stories and poems were passed from generation to generation by word of mouth. From such oral traditions come great epics such as England’s heroic epic, Beowulf. In Beowulf, the monster Grendel serves as the evil character acting against the poem’s hero, as shown by his unnatural strength, beast-like qualities, and alienation from society. One of the first responses from a reader of Beowulf is their surprise at Grendel’s unnatural strength, one quality marking him as an evil character. His great strength is shown first in his ability to carry enormous amounts of weight. There occur several instances in the story where Grendel lifts great amounts of weight. In Grendel’s first raid of Herot, a†¦show more content†¦Grendel’s description leads the reader to believe he is less human, and more animalistic, than the other characters. Repeatedly throughout the poem, the diction surrounding Grendel leads to the picture of a terrible animal; one so horrifying only the imagination could create it. The first description of Grendel is one of â€Å"a powerful monster† (l. 23). This immediately creates imagery of a large, vicious animal. Also, throughout the story, Grendel only appears at night, as would a nocturnal hunting animal. Traditionally, the evil creatures of the earth and fiction commit their evil deeds during the night. â€Å"Then, when darkness had dropped† (l. 52-53), â€Å"when the night hid him† (l. 104), and â€Å"through the cloudy night† (l. 367), are only several of many instances that illustrate Grendel’s hunting habits, those of an animal. The sheer terror this night-haunting, animalistic creature rages on the Danes is such that only a force of true evil could produce it, once again showing Grendel as the epic evil character in Beowulf. A fact that seems quite obvious, but is commonly overlooked, is the evil character’s alienation from society. Of course no one wants a beast-like creature with unnatural strength living in their community; Grendel’s banishment from society points directly to his evil character status in Beowulf. From the onset of the story, Grendel is shunned by society. He is described as â€Å"spawned . . . by aShow MoreRelatedTheme Of Christian And Pagan Elements In Beowulf978 Words   |  4 PagesChristian elements Beowulf was written during the time that society was in the process of converting from Paganism to Christianity. Early Christianity developed in the Roman Empire, where many religions were practiced and formed into paganism. Paganism is commonly used to refer to various, largely unconnected religions and beliefs from that time period. Beowulf was written in England between the 8th and 11th century. The name of the author is unknown, but referred to as the Beowulf Poet. Beowulf is consideredRead MoreBeowulf: Themes1038 Words   |  5 PagesBeowulf: Themes The Anglo-Saxon epic Beowulf is the most important work of Old English literature, and is well deserved of the distinction. The epic tells the story of a hero, a Scandinavian prince named Beowulf, who rids the Danes of the monster Grendel, a descendent of Cain, and of his exploits fighting Grendel s mother and a Dragon. Throughout the epic, the Anglo-Saxon story teller uses many elements to build a certain depth to the characters. Just a few of the important character elementsRead MoreEssay on Good vs Evil in Beowulf1568 Words   |  7 PagesIn Beowulf, the clash between good and evil is the poems main and most significant focal point. Although the epic poem Beowulf utilizes many characteristics of Christian themes, the violence in the poem relates to paganism. By exploring the characteristics of â€Å"good vs. evil† such as Cain, Grendel and Beowulf, this paper will explore the elements of Beowulf in such a light. The Anglo-Saxon poem, Beowulf, was originally told orally then later was written down anonymously in the Old English languageRead MoreBeowulf: the Pagan Christian Epic Hero1569 Words   |  7 PagesBeowulf has both pagan and Christian influences. Throughout the story there are many elements of Christian teachings: that man survives only through the protection of God, that all earthly gifts flow from God, and that the proper bearing of man is to be humble and unselfish (csis.edu, 2011). While many pagan influences appear in the poem, Christian overtones are more prevalent, exhibiting many elements of Christian heroism in the poem. An example is when Beowulf says â€Å"God must decide who will beRead MorePaganism In Beowulf953 Words   |  4 PagesChristianity and Paganism in Beowulf Beowulf was composed when England was transitioning from a pagan to a Christian culture. In chapter 3 of A Little History of Literature, it is said that Beowulf was likely written by a Christian monk who inserted Christian themes into the story. This is why Beowulf reflects both Christian and pagan views. These two religions and their elements affect the story in different ways. There are pagan views of fate and fame in Beowulf, but there are also ChristianRead MoreEssay about Christian Sybolism in Beowulf1598 Words   |  7 PagesChristian Sybolism in Beowulf Within the poem Beowulf, the poet utilizes the Christian religion to symbolize the elements of good and evil and Heaven and Hell. Beowulf is the oldest known English epic poem. The manuscripts date back to about 1000 A.D., when two scribes wrote it down for posterity. The poem was handed down from the Anglo-Saxon period, and through the retelling of the poem, it changed a little each time. The poem creates an oral depiction of an epic hero who strived toRead MoreThe Importance Of Heroism In Beowulf1073 Words   |  5 PagesBeowulf is a classic, epic story which theme focuses on good versus evil, â€Å"Beowulf is essentially a heathen poem† (Bodek) said F.A Blackburn because it consists of elements drawn from Anglo-Saxons culture before they were converted to Christians. It is tidily divided into three parts; The battle with Grendel, The battle with Grendel’s mother and the battle with the Dragon. The poem deals with Germanic forebears, the Danes, the Geats and the Swedes. This story features a super-strong warrior BeowulfRead MoreChristian and Pagan Virtues Displayed in Beowulf Essay1017 Words   |  5 Pagesto make up a persons true identity. In the epic poem Beowulf, the Christian allegory is woven with a pagan fable in order to truly represent the characters. The Christian and pagan virtues are successfully synchronized and amalgamate the story as a whole which is displayed by the two main characters, Beowulf and Grendel, through their personal traits. Many Christian elements and values create the disposition of Beowulf. The author of Beowulf creates a character who seen as a Christ- like figureRead More Beowulf As An Epic Hero Essay971 Words   |  4 Pagesheroic characteristics. Beowulf, like other epic heroes, possesses the following heroic qualities: epic heroes are superhuman types of beings. They have a noble birth and show great bravery. They display great intelligence and resourcefulness. They have a reverence for G-d and for the values of their society. They are dominant male figures and suffer severe pain, but in the end, they conquer evil (Vivone 9/27/99). In addition to Beowulf’s heroic qualities, he is very strong. Beowulf was said to have â€Å"theRead MoreChristian and Pagan Elements in Beowulf926 Words   |  4 PagesMarà ­a Isabel Carrasco Cara Chards CHRISTIAN AND PAGAN ELEMENTS IN BEOWULF The poem Beowulf is full of Pagan and Christian elements, this combination gave place to many discutions about the origin of the poem. On the one hand some scholars have said that this is the result of a transcription made by some monks where they added the christian elements, on the other hand it is believed that the poem was written in a period in which the Anglo-Saxons were being converted from their worship of Germanic

Efficacy And Psychological Interventions For Psychosis And...

Reference Stafford, M. R., Mayo-Wilson, E., Loucas, C. E., James, A., Hollis, C., Birchwood, M., Kendall, T. (2015). Efficacy and safety of pharmacological and psychological interventions for the treatment of psychosis and schizophrenia in children, adolescents and young adults: A systematic review and meta-analysis. PLoS One, 10(2) doi:http://dx.doi.org/10.1371/journal.pone.0117166 Purpose The purpose of this study was to examine the effectiveness and safety issues surrounding pharmacological and psychological interventions as treatments for psychosis and schizophrenia in children, adolescents, and young adults. This study contrasted different medications and their impacts on patient outcomes - both positive and negative. Furthermore, head-to-head comparisons between medications were made; highlighting which medications had better significant impacts on patients. Also, contrasting psychological interventions taking in to consideration the benefits of family and individual cognitive behavioural therapy were examined in this study. Design/Method The design of this study was a systematic review and meta-analysis. The authors conducted research of several different databases analyzing randomized controlled trials comparing: pharmacological, psychological, or combined interventions for psychosis, and schizophrenia in children, adolescents and young adults. Sample/Setting Twenty-seven randomized controlled trials including 3067 participants reported in 52 publishedShow MoreRelatedSchizophreni Symptoms And Symptoms Of Schizophrenia3854 Words   |  16 Pageschronic disabling brain disorder. Schizophrenia was once thought as, as a disorder that only affect teens and adults. It wasn?t unstill recently that doctors and researchers discovered that schizophrenia can affect children under the age of 13. Children have the same sign and symptoms of schizophrenia as adults. The same medications used to treat the symptoms of the disorder is used both in adults and children. Schizophrenia is a complex disorder. It is hard to diagnose the disorder because many of theRead MoreSurvey Of Cognitive Remediation Practices For Individuals With Schizophreni Implementation And Barriers9236 Words   |  37 Pagesthose, a majority were community treatment centers. For centers currently utilizing CR, reimbursement-related issues were the most highly cited barriers to imple mentation. Rehabilitation counselors can play an important role in ensuring these interventions are made available to individuals with schizophrenia, part 5rdes aicularly in vocational rehabilitation settings where CR has been shown to improve supported employment outcomes. Keywords : Schizophrenia, Cognitive Remediation, Cognition, NeurocognitionRead MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 Pagesof the mentoring of Dr. Beck. My purpose in writing this book is to provide a comprehensive account of contemporary cognitive-behavioral theory, research, and treatment of OCD. Written with a scientist-practitioner orientation, it assumes that psychological treatment of OCD will be effective only if it is theoretically guided and empirically verified. As a result, half of the book is devoted to cognitive-behavioral theory and research of OCD, whereas the rest of the book constitutes a CBT treatmentRead MoreOrganisational Theory230255 Words   |  922 Pagestheory focuses attention on the human issues in organization ‘There is nothing so practical as a good theory’ How Roethlisberger developed a ‘practical’ organization theory Column 1: The core contributing social sciences Column 2: The techniques for analysis Co lumn 3: The neo-modernist perspective Column 4: Contributions to business and management Four combinations of science, scientific technique and the neo-modernist approach reach different parts of the organization Level 1: Developing the organization

Comparison of Odysseus and Helen as Liars Free Essays

Comparison of Odysseus and Athena as liars Deception, or the act of deceiving or defrauding, is a prominent theme in the Odyssey. Though inherently dishonest, deception can be used to gain information and knowledge. Different characters (and people) use it different ways. We will write a custom essay sample on Comparison of Odysseus and Helen as Liars or any similar topic only for you Order Now This essay will establish that, whereas Odysseus uses deception to help him progress from Nobody back to Odysseus, king of Ithaca, Athena does so to keep her identity secret when she disguises herself. Odysseus ensures his security and protects his identity while deceiving Polyphemus, thus displaying his true cleverness. Odysseus tells Polyphemus that â€Å"Nobody is his name,† (9,365) he uses this clever deception so the other Cyclopes do not go after him after he escapes. Also, if Polyphemos knew who Odysseus really was then Polyphemos would’ve treated him differently. Odysseus wouldn’t had received the hospitality that he did. By being his witty self, Polyphemos stated â€Å"I will eat you last† because he liked his cleverness which was actually his decievence. Odysseus is in sense a nobody, no one cared if he was king of Ithaca. This was his lowest point as he started to lie more in order to reconstruct his identity. In order to restore his identity, he had to continue with his lies, with that he began his Cretan lies. These Cretan lies deceived Athena, Eumaois, and Penelope. Odysseus used his first Cretan lie to Athena, who was disguised as a Shepard boy, †¦Ã¢â‚¬ ¦.. He takes pains to establish a sound character: â€Å"I have come here/with these gods that you see but leaving as much again to my children. † (13,258) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Later on he used his second Cretan lie to Eumaios, the swine herd, to gain information of what is happening at his home. He established a sympathetic character: son of a rich man and his concubine, the legitimate heirs gave him only a small portion of estate. He then condemned liars†¦.. The immediate reason is that Odysseus is cold, and he’s hinting for Eumaios to give him some more cover–which Eumaios does. It’s also believe to be a test, although Eumaios has already demonstrated the kind of person he is by sharing his meager necessities with this ragged stranger and by the concern he has shown for his master’s family in his determination not to let anyone arouse false hopes that will just be dashed. In particular, remember that just a page or so earlier, he has firmly forbidden the stranger to tell Penelope that he knows Odysseus is on his way home, because he has seen many other wayfarers tell her the same thing and be rewarded with a new tunic and cloak, and then leave her to be disappointed all over again. But when the stranger tells the story of how Odysseus conned another soldier out of his cloak so that the stranger could use it, Eumaios tells him that he will receive a new tunic and cloak soon, and then piles other covers over him in the meantime. Perhaps that anecdote rings so true as something Odysseus would have done that Eumaios is now convinced that the stranger does at least KNOW Odysseus. His third Cretan lie was to Penelope to see if she was still true to him. He pretended to be the brother of idomeneus, grandson of late king Minos. He gave a first name Aethon, and told Penelope about Odysseus, everything she wanted to hear. He told her a lengthy description of his â€Å"homeland† Crete†¦Ã¢â‚¬ ¦.. Similarly to Odysseus, Athena disguises herself as a mentes†¦. And disguises herself as a mentor†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ This essay established that both Odysseus and Athena decieved in similar ways, to gain information. A†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ The many acts of deception found in The Odyssey often are used to show a character’s cleverness or to show the importance placed on cleverness. Cleverness is one of the qualities that make Athena want to aid Odysseus throughout his trials. Cleverness is one of the qualities that is to inspire Odysseus to want Penlope. Cleverness is what makes Penlope of value and is what makes Odysseus a hero. Deception in the Odyssey is always about appearances: Circe appears beautiful and benevolent, but is actually malicious. The men are made to appear as animals, but are actually still men in spirit and mind. Odysseus’s disguise as a beggar is much like Athene’s former disguise as a mortal; by dressing below their stations, these two are able to test the integrity of those they deceive. How to cite Comparison of Odysseus and Helen as Liars, Essay examples

Ways to Help Poor People free essay sample

Even the smallest efforts counts and that can be achieved by Volunteering some of your time, Donating food/clothes, Respecting them, and having small fundraiser to assist them with personal items that they cannot get themselves. Volunteering your time to help the poor does not cost any money. There are many shelter and other organizations that receive funding to help the poor. Why not put your time to use through one of those outlets? At a shelter you can help serve meals, tutor the children who have missed school, start a garden growing vegetables and fruits so that the clients in the shelter can eat them. You can read books and watch movies with the school ages children. Some organizations require long-term commitments. For example, if you are mentoring a child, it must be a long-term commitment because you are forming a relationship. Habitat for Humanity has short-term and long-term trips as well as local programs. We will write a custom essay sample on Ways to Help Poor People or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Volunteering at a soup kitchen is more flexible and does not require a long-term commitment. Barack Obama, â€Å"Focusing your life solely on making a buck shows a certain poverty of ambition. It asks too little of yourself. It’s only when you hitch your wagon to something larger than yourself that you realize your true potential. Donating food to the poor is a great thing to do. You can bring smiles to young faces and ease the pain of hunger. Drop off extra meals or can goods at an agency that dispense food. Donate canned fruit or vegetables to organizations that fight hunger. Canning your left over produce is a great way to preserve it for others use. You can find a local shelter or food center that will accept canned food as donations. You can even donate it to your church so they could use the food for their cupboard to help the needy. You don’t have to be a world class gourmet chef to donate food to needy people. A big heart and fresh harvest or canned items will be adequate in sharing your bounty with others. Donating clothes doesn’t strictly refer to letting your outfits be resold at a local Good Will or Salvation Army. These groups are great donating option and serve the community as an inexpensive shopping option and through charitable efforts. However, there are some people that can’t afford to buy these items from Good Will or Salvation Army. Donate to a churches and /or shelters so that the needy can get them for free. Donate clothes to the underprivileged for job interviews and occasions. Shelters and charities welcome all kinds of clothing donations. Donate a warm winter coat that you’re not wearing anymore. Donate clothing that your children have out grown. Donate boots and shoes in good condition. Donate the clothes that always find their way to the back of your closet. Respect is one of the best ways to help a homeless person. As you look into their eyes, talk to them with genuine interest and recognize their value as an individual, by doing this you will give them a sense of dignity that they rarely experience. Give them the same respect that you would give any other person that you came in contact with during your day. The biggest thing that insults homeless people is to be ignored, taken for granted, or, worse, stigmatized. Remember, respect goes a long way, so respect people no matter their circumstances. Fundraising is a very important element of the homeless. It provides immediate relief and aid for those who really need it. Imagine that you’re raising money for a single mom with kids who has fled an abusive relationship. By raising money you can you help the family get the personal items that they need and might not be able to afford. The money raised from the fundraiser can help homeless families that have been placed in an apartments pay their utilities, get food, and hygiene products. Fundraisers are very helpful to the homeless and can help them in many ways.

5 Appositive Phrases with Punctuation Problems

5 Appositive Phrases with Punctuation Problems 5 Appositive Phrases with Punctuation Problems 5 Appositive Phrases with Punctuation Problems By Mark Nichol An appositive is a noun or a noun phrase that appears in proximity to another noun or noun phrase to define or modify it. When writers employ nonrestrictive appositions, which consist of optional additional information, they sometimes fail to punctuate the sentence correctly to indicate that the phrase is parenthetical, leading to confusion. Here are five sentences in which insertion of a single comma repairs the damage. 1. â€Å"John Smith, Jones’s rival and number four on the FBI’s most-wanted list is caught.† If this sentence began with â€Å"Jones’s rival . . .,† it would be correctly punctuated. But â€Å"John Smith† is the subject, â€Å"is caught† is the object, and the phrase beginning â€Å"Jones’s rival† and ending â€Å"most-wanted list† is an appositive, and must be punctuated as a parenthetical phrase: â€Å"John Smith, Jones’s rival and number four on the FBI’s most-wanted list, is caught.† 2. â€Å"John Doe, who once led the company was indicted on eighty-five counts in a huge federal case.† The basic facts are that John Doe was indicted; the phrase â€Å"who once led the company† is an appositive parenthetical and must, like the descriptive phrase in the preceding example, be framed by commas: â€Å"John Doe, who once led the company, was indicted on eighty-five counts in a huge federal case.† 3. â€Å"Life has been rough for Jane Roe, the governor’s chief of staff ever since her controversial remark went public.† â€Å"The governor’s chief of staff† is the appositive here; without a comma following the phrase to complement the preceding comma, the statement implies that she gained her position when she made the remark: â€Å"Life has been rough for Jane Roe, the governor’s chief of staff, ever since her controversial remark went public.† 4. General Martin Dempsey, the Joint Chiefs of Staff chairman who just wrapped up a visit to Afghanistan, was asked whether he foresees North Korea taking military action soon. By combining the general’s title with the reference to his recent visit to Afghanistan, the sentence implies that more than one Joint Chiefs of Staff chairman exists; Dempsey is the one who had just returned from Afghanistan. The phrase â€Å"the Joint Chiefs of Staff chairman† must be bracketed by a pair of commas to show that it is the first of two parenthetical phrases dividing the subject from the object: â€Å"General Martin Dempsey, the Joint Chiefs of Staff chairman, who just wrapped up a visit to Afghanistan, was asked whether he foresees North Korea taking military action soon.† (Sometimes, one of two consecutive appositives that follow another noun or noun phrase can be separated by relocating one before the noun or noun phrase it refers to, but here, Dempsey’s title would compete with his military rank; however, the reference to the Afghanistan visit could be moved to a subsequent sentence, or even deleted because it is irrelevant to the sentence.) 5. â€Å"The next antiwar demonstration scheduled to take place on April 7 may take aim at companies outside San Francisco.† This sentence’s lack of internal punctuation will likely lead readers to assume that more than one demonstration is scheduled to take place on April 7, which is a distracting error. The reference to the date is in apposition, identifying the date of the event (it is appositive because, as a truncated version of â€Å"the one scheduled to take place on April 7,† it is another way of referring to â€Å"the next antiwar demonstration†), and could be removed without changing the meaning of the sentence: â€Å"The next antiwar demonstration, scheduled to take place on April 7, may take aim at companies outside San Francisco.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:"Because Of" and "Due To" Connotations of 35 Words for Funny PeopleOppose and Opposed To

Simple Candy Osmosis Experiment

Simple Candy Osmosis Experiment Osmosis is the diffusion of water across a semipermeable membrane. The water moves from an area of higher to lower solvent concentration (an area of lower to higher solute concentration). Its an important passive transport process in living organisms, with applications to chemistry and other sciences. You dont need fancy lab equipment to observe osmosis. You can experiment with the phenomenon using gummy bears and water. Heres what you do: Osmosis Experiment Materials Basically, all you need for this chemistry project are colored candies and water: Gummy bear candies (or other gummy candy)WaterPlate or shallow bowl The gelatin of the gummy candies acts as a semipermeable membrane. Water can enter the candy, but its much harder for sugar and coloring to leave exit it. What You Do Its easy! Simply place one or more of the candies in the dish and pour in some water. Over time, water will enter the candies, swelling them. Compare the size and squishiness of these candies with how they looked before. Notice the colors of the gummy bears starts to appear lighter. This is because the pigment molecules (solute molecules) are being diluted by the water (solvent molecules) as the process progresses. What do you think would happen if you used a different solvent, such as milk or honey, that already contains some solute molecules? Make a prediction, then try it and see. How do you think osmosis in a gelatin dessert compares with osmosis in candy? Again, make a prediction and then test it!

Health and safety in construction Essay Example | Topics and Well Written Essays - 1750 words

Health and safety in construction - Essay Example Through this many industries will be able to prevent the occurrences of accidents in the workplace. The industries should also be ready to compensate anyone when he has been in involved in such accidents. This can lead to most people being able to be employed in this sector as most of the people are unemployed and also are not ready to work in construction companies. The health sector should also be checked because when people who are not fling well are not allowed to rest it may lead to accidents not only to him but to others. Some of the machinery used is not updated or old which may lose its efficiency this therefore will lead to occurrences of accidents and so it should b considered as some people lose their lives because of these. There should b a safety plan before the construction starts this includes type of construction, emergency procedures, public safety strategies, the kind of material s needed the location of the place in order for them to acquire the right equipment too ls and machinery. (Joyston-Bechal & Grice 2004) Statute law section Key requirements of health and safety law This can be termed as occupational safety and health. This is a disciplinary area which involves the protection of health and safety of the people involved in work. ... This includes protecting the employer and employees lives and also the health. The legal obligation includes compensatory purposes in case of accidents, punitive and also preventative purposes that protect the worker’s health and the safety. Occupational safety and health reduces the accidents which may include injury, illness costs among others which may be caused by the construction industry. The workers or everyone involved in the construction industry should be able to know his rights as a worker in cases like illness, injuries and his safety. Most of the citizens have the fear of engaging into construction works as they think that it will lead to them becoming disable, ill or even may lead to death which may lead to their families living in problems but this should not be a hindrance as everyone is supposed to fully know their rights in safety and health (Holt & Lampl 2006). Strategy for information retrieval Information retrieval can be achieved through improving the var ious ways of searching information. This can be opening a wide range of information collecting from different sources like the internet, other construction companies and from people with different specialties. This can improve the stability and efficiency of the industry reducing the occurrences of accidents and health problems from occurring. Communication is another key element for information retrieval in any given construction industry. This is because through communication there is a better interaction and exchange of views can be easily exchanged. Through this most suggestions are able to be put in place to which they can lead to the company’s development. Lack of communication leads to people not trusting each other and also does not

Current Events Journal Article Example | Topics and Well Written Essays - 500 words

Current Events Journal - Article Example The government claims that it needs this program to fight terrorism. The American Civil Liberties Union (ACLU), representing those who have regular overseas dealings, took its case to District Court last March where it won its argument, but because of the stay requested by the government, surveillance is continued until the appeals process is complete. The government will submit its arguments to the court by October 13. The ACLU has a month to respond with a ruling expected to be rendered by the end of the year. Whichever side loses the appeal will likely appeal further to the Supreme Court. The ACLU contends that for the government to authorize the unwarranted surveillance of its citizens violates the Fourth Amendment to the Constitution which prohibits the use of general warrants and requires that probable cause be apparent. The National Security Agency (NSA) has had its surveillance program in place for five years in its global fight on terrorism but has not obtained the proper court-ordered warrants required by law in these monitoring activities. Judge Taylor ruled last August that this violates the civil rights of the Americans affected because the government is not presenting its justifications for its surveillance activities in court. Taylor had ruled that the NSA must stop this program but the 6th Circuit Court of Appeals allowed the stay of that ruling as requested by the government. The Bush administration continues to insist that the ‘Terrorist Surveillance Program’ is a necessary tool which ultimately protects American citizens. This program has been in existence since the September 11 attacks yet the public has only recently learned of it. There are concerns that civil liberties, which are supposed to be protected by the Constitution, are being eroded by a government that is overstepping its powers by wiretapping Americans without benefit of a court-ordered

Malaysian Attitudes Towards Counterfeits Of Luxury Brands

Malaysian Attitudes Towards Counterfeits Of Luxury Brands CHAPTER 1 INTRODUCTION The first counterfeiting emerged in more than forty years ago, and it was only happened on highly priced and prestigious products like textiles, jewelry and accessories (Eisend M. Schuchert-Gà ¼ler, P., 2006). This phenomenon considered insignificant and less attention has been paid to eliminate it. Nowadays, this phenomenon has widespread globally and has become a significant economic issue. According to Eisend M. and Schuchert-Gà ¼ler, P. (2006) European Union has reported a 1000% rising of counterfeiting within six years, rising from 10million in year 1998 to 103million in year 2004. Meanwhile, United stated has reported that seizures of counterfeits have doubled since 2001. Many products have been counterfeited, ranging from CDs, VCDs, software, shirts, designer shoes, wallets, purses, handbags, watches, jewelry, perfume, sun glasses, accessories, apparel, books, pain relievers, auto parts, cameras, TV, toys, food and beverages, tobacco and personal care products also being counterfeit. Most all these products could be categorized under luxury goods which most consumers perceived as symbol of status. Among the counterfeit goods, luxury designer brands have become targets of counterfeit producers. Therefore, counterfeit of luxury goods is increasing in a dramatic growth rate. For counterfeit manufacturers, this market is very lucrative as it is low cost products that are easy to manufacture status symbol and easy to sell with no marketing effort required (Gentry et al., 2006). Counterfeiting has caused negative consequences to the economy. As estimated by The International Anti Counterfeiting has caused at least $200 billion per annum in lost job, taxes and sales. This is also an obstacle to the development of intellectual properties. Therefore, there is a need to look into the issue from different perspectives to prevent it from getting worse. 1.1 Problem Statement Counterfeit market is in growing rate although many countries have implemented anti counterfeiting strategies to curb and eliminate this illegal industry. However, studies were mainly focused on supply side, including discouraging counterfeit through trademark registration, regulatory action and protection strategies to reduce the availability of counterfeits (Wee et al, 1995). Unfortunately, all the efforts exerted seem ineffective as it failed to deter the consumers from purchasing counterfeit goods. By referring to previous studies, people from different country or cultural background seem to have different attitudes towards purchase intention of counterfeits. Therefore, to eradicate the problem, the factors that drive consumers in a specific nation favourable to counterfeit luxury products must be identified (Organization for Economic Cooperation and Development, 2007). Therefore, we must find out why consumer purchase counterfeit? but not where they buy (Wee et al, 1995). By far, there is limited research on consumers attitudes toward counterfeits goods in Malaysia has been published. In fact, Malaysia has been listed on the IIPAs Priority Watch List from year 2003 to 2006. In year 2010, IPPA has suggested to remain Malaysia in the watch List as the counterfeits issues getting worse. In order to regain a good reputation to attract more international investors from luxury goods industry, government are urged to curb the counterfeits problem in Malaysia. Therefore, there is necessary to gain an insight into the main causes of the phenomenon of counterfeits in Malaysia. Particularly, we must understand Malaysian attitudes towards purchase of counterfeits. Undoubtable, counterfeits priced at much cheaper than genuine, as lower production cost and lower quality. Consumers who unwillingly to pay high price for genuine products are enticed to purchase counterfeits. Thus financial motives will be neglected in the investigation. Other antecedent motives of consumers attitudes should be examined as the analysis data may facilitate the marketing activities of genuine luxury brands in determining their effective countermeasures against counterfeiting. Meanwhile, there is critical to identify the underlying mechanism of intent to purchase luxury counterfeits. 1.2 Objectives of the Study This study aims to study the motives influence consumers attitudes towards purchase of luxury counterfeits. Theory of planned behavior was used as basis for theoretical framework development. Therefore relationship between three main factors: attitudes, subjective norms and perceived behavioral control towards purchase intention of counterfeit will be investigated as well. Seven motivations that influence consumers attitudes towards purchase of luxury brands counterfeit have been identified through review on previous studies. Motivation selected including status consumption, integrity, value consciousness, personal gratification, novelty seeking, materialism, brand conscious and product appearance. All these motivations will be investigated to identify the relationship between each of the motivation with the consumers attitudes towards counterfeits of luxury brands and the intention to purchase counterfeits of luxury brands. 1.3 Significance of the Study A review of previous research has indicated a need for further investigation on the determinants of counterfeits purchase intention. As according to Eisend M. and Schuchert-Gà ¼ler, P.(2006), previous studies have failed so far to integrate their results consistently into a more general framework because of lack of profound theory. The study also stated that culture has been seen significantly influence the purchase intention and behavior. Malaysia that consists of three main ethnic groups is expected to give a different result. 1.4 Scope of the Study In this study, definition of counterfeiting is adopted from Eisend M. and Schuchert-Gà ¼ler, P. (2006): Counterfeiting is mean that an original product with a remarkable brand value worth copying already exists on the market. Its characteristics are copied into another product, which is indistinguishable from the original, and is sold at a lower price as if it were the original. Nevertheless consumers are well aware of the difference between the two products. Meanwhile, luxury goods defined as products from four main categories: fashion, perfumes and cosmetics, wines and spirits, watches and jewellery (Jackson, 2000). CHAPTER 2 COUNTERFEIT MARKET Counterfeits were first found in luxury brands because of the high profit margin that provide attractive incentive to the manufacturing of counterfeit luxury brands. According to OECD (2008), a noticeable shift from luxury goods to common consumer goods was reported. Everything could be counterfeited, including household products, food and drinks, electronic devices, tobacco, books, toys, automobile parts, pesticides, cosmetics, tools, clothes and handbags to software and prescription drugs. Despite that other product categories are on the rise, the OECD (2008) has reported that luxury fashion items like accessories, clothing, jewellery and footwear still account for the largest part of counterfeit trade, which is up to 66,2% of all interventions by European Customs. 2.1 Luxury Goods Market As stated by Preiholt, H. Ha ¨gg, C. (2006) development of luxury goods market was believed contributed by three main factors: globalisation that helps more international designers to build up their worldwide reputation; the increase number of luxury conglomerates that are striving towards jewellery, accessories, wine, perfumes and cosmetics as complements to clothing. Last is the relational exchange was believed based on confidence and trust. Luxury goods market is in a dramatic growth rate. Luxury Institute had reported that luxury goods market has grown at a compounded two-digit rate in its 2008 luxury market report in past decade. According to the report, the phenomenon was attributed to three possibilities: wealthy are purchasing more luxuries, there are greater number of wealthy people and the middle and lower classes are purchasing luxury brands. Koehn (2002) stated more people aspiring to own luxuries will purchase luxuries more regularly than those economically affordable. This is due to consumers perceptions that luxury goods are symbol of status regardless of their economic situation (Vickers Renand, 2003). Some buyers are seems to be willing to pay a high price for a high-profile brand. 2.2 Counterfeit luxury brands Counterfeits are goods that similar or identical to genuine brands which like reproduction of trademarked brands (Cordell et al, 1996) but without the authorities of genuine brands owner. Staake et al (2009) defined counterfeit trade as trade in goods that, be it due to their design, trademark, logo, or company name, bear without authorization a reference to a brand, a manufacturer, or any organization that warrants for the quality or standard conformity of the goods in such a way that the counterfeit merchandise could, potentially, be confused with goods that rightfully use this reference. Staake et al (2009) also proposed to make a distinction with regard to consumers perception on counterfeits luxury brands. Research has identified two types of consumption of counterfeits. The first type is consumer that acquired without aware of the intellectual property infringement (deceptive counterfeiting) or unknowingly and unintentionally purchases the counterfeit that closely imitated the genuine brands (Staake et al 2009; Tom et al, 1998). Meanwhile another type is non-deceptive counterfeit, where consumer willingly to purchase the counterfeits (Prendergast et al, 2002; Staake et al 2009). It can also been defined as consumers recognises that the product is not authentic according to specific information cues such as price, purchase location or material used (Gentry et al, 2006). Consumers behaviour is different in these different cases. 2.3 Counterfeit in Malaysia In Malaysia, counterfeits market is active since decade ago. As reported by IIPA in 2006, counterfeiting of fashion, pharmaceuticals, batteries, computer accessories, tobacco, mobile phone batteries, food, electronics, petroleum products and toys was problematic in Malaysia. Among all products, entertainment software has constituted to 91% of the counterfeit trade in year 2004, resulting in a loss of US$74 million for local records and music industry (IIPA, 2005). The research has even reported that Malaysia was appeared as the most infamous optical disc entertainment software producer/ exporter in the world. Therefore Malaysia has remained on the Priority Watch List from year 2003 to 2006. In year 2008 and 2009, Malaysia has been removed from Watch-List but was suggested remain on Watch List in year 2010 as the issue remained problematic. Enforcement action was in declining since the removal of Malaysia from Watch-List. As a consequence, piracy goods like CD and DVD was re-emerged. Again, counterfeits were openly available in night markets that operating in different locations every night. Besides, counterfeits also available in fixed premises locations in Klang Valley, particularly in Bangsar, Sg Wang, Petaling Jaya, and Shah Alam; Perangin Mall in Penang; and Holiday Plaza in Johor Bahru (IIPA, 2010). Malaysian Government has collaborated with original vendor and local media in organising awareness campaign in attempt to make public aware of the severity of purchasing counterfeits. Unfortunately, all these efforts seem ineffective in deter consumers from purchase of counterfeits. Therefore, in order to develop an effective policy, there is a must to look into the problem from different perspective, especially demand side of counterfeit. CHAPTER 3 LITERATURE REVIEW Numbers of study has been conducted to examine the emergence of counterfeit trade, from both supply and demand side. However focus was on the supply dimension; in order to develop appropriate policy to restrain this illegal activity the factors that drive consumer demand for counterfeits should be identified (Kim, H Karpova, E., 2010). 3.1 Counterfeits Demand The dramatic increase of counterfeiting trade is driven by the high demand from consumers. Many consumers knowingly purchase counterfeits. OECD (2007) has grouped the factors that drive consumers towards knowingly demand for counterfeit and pirated goods into three principal categories: first, is the characteristic of product; second the individual consumer, and lastly the institutional environment in which the individual consumer operates. All these factors as listed in Table 1 influencing consumers behaviour towards counterfeit. Among these three categories, consumer characteristics, including consumer financial status and attitudes towards counterfeits, will be the main concern in this study. Besides, many studies have been conducting to evaluate consumers intention and willingness to purchase counterfeit products. Numbers of variables and determinants have been identified in previous research but results were differing for various products and brands, and also in different nation, as per listed in Table 2 which adopted and adapted from Eisend M. and Schuchert-Gà ¼ler, P.(2006) ; Stake, T. et al. (2009). Description Albers-Miller 1999 Survey among 92 US students: selling price enhances willingness to buy a counterfeit above all for those who prefer counterfeits over stolen products; presence of friends who also buy an illicit good enhance willingness to buy, buying alone decreases the willingness to buy; perceived criminal risk has higher influence on buying stolen vs. counterfeit or genuine products. Ang et al. 2001 Survey on 3251 Singaporean consumers: positive correlation between attitude/ purchase intention; negative influence of normative susceptibility, integrity and personal income on attitude towards piracy; positive influence of value consciousness on attitude towards piracy. Bian and Veloutson 2007 Comparison of British and Chinese consumers who admit to have knowingly purchased counterfeit products. Demographic variables have not been found to significantly influence counterfeit demand. In both countries, consumers show a very low opinion on counterfeit products in general, but perceived their average quality as similar compared to non-logo products Bloch et al. 1993 A survey on 200 US adults at mall and flea market: demographic variables did not distinguish between the choice groups; less reliance on durability and brand image has a positive influence on the stated choice to purchase a counterfeit compared to purchasing a designer label or no logo; apart form good value, all evaluation items scored higher for the designer label compared to the counterfeit; self-image is partially significant, indicating that counterfeit consumers are less confident, successful, of lower status and less wealthy. Chang 1998 Comparison of the validity of the theory of reasoned action (TRA) and the theory of planned behavior (TPB) as applied to illegal copying of software. The results suggest that perceived behavioral control is a better predictor of behavioral intention than attitude Cheung and Prendergast 2006 Survey on 1152 adult consumers in Hong Kong, Shanghai Wuhan: middle and high income families, males, white collar workers, people with tertiary education, younger consumers and singles are more likely to be heavy buyers of pirated clothing and accessories. Cordell Wongtada and Kieschnick 1996 An experiment study on 221 business students in an Eastern metropolitan area: attitude towards lawfulness negatively related to willingness to purchase a known counterfeit only for knit shirts; expected performance positive related to willingness to purchase known counterfeit for knit shirts and 35-mm camera; branding and price concession positive related to willingness to purchase a known counterfeit for low investment-at-risk (knit shirts); retailer prestige positive related to willingness to purchase a known counterfeit for high investment-at-risk (camera). Gentry et al. 2001 Qualitative study on 102 international students, predominantly Chinese subculture from Singapore, Malaysia and Indonesia: counterfeits are purchase because of the brands; a a low-grade version with the intent to purchase the authentic product if trial is successful; counterfeits are an acceptable compromise and offer lesser value for lesser cost; counterfeits are purchased because they represent a brand (brand decision), not as a product decision; counterfeits provide novelty and symbolize ones travel experiences for tourist consumers. Hoe et al. 2003 Qualitative study on 20 UK consumes aged under 30: consumers use counterfeits as substitute for desired high value designer brands that help them to create their identities, to transfer the associated cultural meaning, and impress others but only as long as they can deceive the onlooker Jenner and Artun 2005 A survey on 202 German consumers in Turkey: the perceived quality difference between counterfeits and genuine brand reduces purchase intention for all product categories (textiles, leather accessories, CDs, sofrware, watches, perfume) Kwong et al. 2003 A survey on 306 consumers from Hong Kong: attitude towards piracy influence purchase intentions; female have lower purchase intentions, age is negatively related and past experience is positively related to intentions to buy pirated CDs. Parthasarathy and Mittelstaedt 1995 Survey among 205 US students: The willingness to engage in piracy to be strongly affected by the attitudes towards piracy, subjective norms, perceived utility of the software, and the willingness to seek help from others to reduce non-monetary cost. The opinion that the high prices of software are not justified did not appear to affect piracy behavior. Peace et al. 2003 Extension of the theory of reasoned action by a factor of perceived behavioral control as posited by the theory of reasoned action, and punishment certainty/severity. In a survey among 203 students, the model was able to explain 65% of variance in software piracy intention. Penz and Stà ¶ttinger 2005 A survey on 1040 Austrian consumers: attitude towards counterfeiting and self-identity have a positive effect on purchase intentions, particularly at low price levels; normative pressure and perceived behavioral control have a positive impact on purchase intentions at low and high price levels; personality traits influence attitude towards counterfeiting and subjective norm price consciousness has no impact, access to counterfeits has a positive impact on purchase intentions; purchase intentions predict purchase behavior Phau et al. 2001 Survey among 100 consumers in Hong Kong. Those who less often purchase counterfeit clothing are younger, have a lower disposable income, and are less well educated Prendergast et al. 2002 A survey on 200 consumers from Hong Kong: quality and large supply enhances purchase intentions for high spenders compared to low spenders in case of VCDs; quality, material and friends/ family opinion enhance purchase intentions for low spenders compared to high spenders in case of t-shirts; for t-shirts, quality, popularity, ethical and legal issues are more important than for VCDs; overall the importance of criteria do not differ for low and high spenders with price being the most important criteria. Swee et al. 2001 Survey among 3600 Asian consumers who buy counterfeit goods. Counterfeit consumers regard the purchase of fakes as less risky and less unethical, are more value conscious, and have a lower average income compared to those who do not purchase counterfeit articles. Tom et al. 1998 A survey on 435 US consumers: importance of style has a negative influence, importance of price a positive influence on the preference for the counterfeit version of software; importance of brand, function, durability has a negative influence, importance of price a positive influence on the preference for the counterfeit version of t-shirt; importance of durability has a negative influence on the preference counterfeit purses; age and income is negatively related, as is education with the preference for counterfeit versions of a product preference for counterfeit product leads to more positive attitudes towards counterfeiting and greater satisfaction with the price, but less satisfaction with durability and quality. Wang 2005 A survey on 456 students from Taiwan: cost benefit enhance the intention to purchase a pirated DVD/VCD while performance risk, ethical concerns, and social norms decrease it. Wang et al. 2005 A survey on 314 Chinese students: positive influences of attitude towards piracy on purchase intention; negative influence of normative susceptibility, positive influence of value consciousness, novelty seeking and collectivism on attitude towards piracy; buyers have more positive attitudes towards piracy than non-buyers. Wee at al. 1995 A survey on 949 students and working adults in South-East Asia: attitude towards piracy is related to purchase intention for all counterfeit products; brand status, materialism, novelty seeking, and risk-taking have no influence; purpose is related to purchase intentions for counterfeit literature and software; quality is related to purchase intention for all counterfeit products; perceived fashion content is related to purchase intention for counterfeit watches; physical appearance is related to purchase intention for leather wallets/ purses and watches; image and durability have no influence; education is negatively related to purchase intention for all counterfeit products; household income is negatively related to purchase intention for counterfeit leather wallets/ purses. Woolley and Veloutsou 2006 Analysis of purchasing frequencies and underlying antecedents of software piracy among US students. Results indicate that students understanding and knowledge of copyright laws have increased since 1991, but this knowledge has not influenced software piracy rates Source: Adopted and adapted from Eisend M. and Schuchert-Gà ¼ler, P.(2006) ; Stake, T. et al. (2009) 3.2 Theory of Planned behaviour According to the Theory of planned behaviour (Azjen, 1985), an individual behaviour is guided by three kinds of considerations: attitudes toward behaviour, subjective norm and perceive behavioural control. In combination, these three considerations lead to the formation of a behavioural intention. Generally, a person who favourable towards the attitude and subjective norm, and with high level of perceived control, the stronger of his/her intention towards the behaviour. When opportunity arises, people are expected to carry out their intention, thus intention is assumes as the immediate antecedent of behaviour. 3.2.1 Attitude toward purchase intention of Counterfeits As per explained in Theory of Planned Behavior, consumers attitudes will direct influence their purchase intention and finally drive them toward purchase behavior. Past research has examined various motivations that influence the consumer purchase intention of counterfeit, including economic, quality, personality, social and ethical factors (Amatulli, C. Guido, G., 2011; Kim, H. Karpova, E., 2011; Kim, J. E. et al., 2009; Norum, P. S. Cuno, A., 2010; Perez, M. E. et. al, 2010; Phau, I et al., 2010; Phau, I. Teah, M., 2009). a. Status consumption Consumers perceived luxury brands as symbol of status, where they purchase, use and consumed a goods which will display their distinctive status (Eastman et al., 1997). Status consumption has been investigated in many studies in different countries but showing different result (Amatulli, C. Guido, G., 2011; Kim, H. Karpova, E., 2009; Phau, I et al., 2010; Wee C. H. et. al., 1995). Status seeking consumers those with low affordability tend to purchase counterfeits of luxury brands to satisfy their status seeking needs (Phau, I. Teah, M., 2009; Kim, H. Karpova, E., 2009; OECD, 2007). Luxury brands are used to project socioeconomic status, even though it is a counterfeit, consumer are hoping to convey their high society status that associated with genuine brand. Thus, the following hypothesis developed: H1a: Status consumption has a positive influence on consumer attitudes towards counterfeits of luxury brands. b. Integrity Integrity represents individual ethical consideration, self-control, responsibility and honesty that related to lawfulness (Wang et al., 2005). Research has found that consumers that are more lawful-minded possess negative attitudes towards counterfeits and less willing toward purchase of counterfeits (Cordell et al., 1996, Phau, I et al., 2009). This lead to the developed of hypothesis that: H1b: Integrity has a negative influence on consumer attitudes towards counterfeits of luxury brands. c. Value consciousness Consumers would like to purchase a luxury brands that associated with value, prestige and benefits but they might not willing to pay a high price for it (Cordell et al, 1996). Consumers who are value conscious are different from consumers that are price consciousness that only concern for products price. They tend to maximize perceived utility or benefits to be acquired for their money. Consumers perceived that counterfeits have similar quality and function to genuine brands, thus they are more positive towards counterfeits which is much cheaper than genuine brands (Kim, H. Karpova, E., 2011; Phau, I. Teah, M., 2009). Therefore, this study propose that: H1c: Value consciousness has a positive influence on consumers attitudes towards counterfeits of luxury brands. d. Personal Gratification Personal gratification could be defined as the desire for self-accomplishment, social recognition and to enjoy finer things in life (Wang et al., 2005). Hence, consumers possess high personal gratification are conscious on products quality, appearance and trendiness. According to Bloch et al. (1993) counterfeits buyers perceived themselves to be less successful, less confident and low perceived status. Thus those with high personal gratification might have low tendency towards goods of inferior quality (Amatulli, C. Guido, G., 2011; Phau, I. Teah, M., 2009). Thus, this study proposed that: H1d: Personal gratification has a negative influence on consumer attitudes towards counterfeits of luxury brands. e. Novelty Seeking Novelty seeking consumers tend to try new and different brands to satisfy their curiosity (Wang et al, 2005). Counterfeits those in lower price may become their choices (Phau, I. Teah, M., 2009; Wee C. H. et. al., 1995). H1e: Novelty seeking has a positive influence on consumer attitudes towards counterfeits of luxury brands. f. Materialism For consumers with high level of materialism or materialist, they view that happiness come from acquisition of possessions. They consume prefer consume status products than general products (Wong, 1997). As similar to status consumption, for those who would like to gain a special identity from others but without the financial capacity, counterfeits that perceived as lower-priced branded goods will become an alternative (Kim, H. Karpova, E., 2011; Phau, I et al., 2010; Wee C. H. et. al., 1995). Therefore, H1f: Materialism has a positive influence on consumer attitudes towards counterfeits of luxury brands. g. Product Appearance Luxury brands always associate with fashion component thus product attributes play an important role in influencing consumer purchase intention. Consumers are willing to pay for physical attributes without paying for the associate quality (Cordell et al., 2006; Kim, H. Karpova, E., 2009). Physical will be one of the main concerns when consumers purchase a counterfeit (Wee C. H. et. al., 1995). Thus, H1g: Product appearance has positive influence towards purchase intention of counterfeit luxury brands. Most of the previous research has suggest that attitudes toward behavior are more accurate in predicting intention to purchase behaviour. Thus we hypothesize H2: Attitude towards counterfeit is positively influence the purchase intention of counterfeit luxury brands. 3.2.2 Subjective norms towards purchase intention of Counterfeits Subjective norms play an important role in influencing a behavior as people will share information, knowledge and experience with others. Consumer who has friends and family members who favourable in purchased counterfeits may influence them to have a tendency towards counterfeits. Thus, H3: Subjective norm is positively influence the purchase intention of counterfeit luxury brands. 3.3.3 Perceived Behavioural Control Perceived behavioral control reflects past experience, knowledge about products and expected obstacles. Consumers those think that their friends or family do not approve the possession of counterfeit goods may not carry out the behavior. Therefore, H4: Perceived behavioral control is positively influence the purchase intention of counterfeit luxury brands. CHAPTER 4 RESEARCH METHODOLOGY 4.1 Research Design Integration methodology will be utilized to investigate the research topics. Qualitative and quantitative survey will be conducted in two phases. First phase, in depth interview will be conducted as complementarity research to confirm the context for theoretical model. Second stage will be getting the conclusive data through quantitative survey. By far, most of the studies conducted are by quantitative research, limited qualitative research has been identified. Qualitative research is useful in exploring new elements and develops an initial understanding towards studied market (Amatulli, C Guido, G., 2010). 4.2 Phase One: In-depth Interview Integration methodology was used in many research with purpose of exploring viewpoints in early stage of research (McCracken, 1998) or to enhance the descendant quantitative research to be conducted (Greene et al, 1989: 259). Since there is limited research conducted in Malaysia, the main purpose is to gain initial understanding about consumers conceptualization of counterfeit luxury brands and to learn the language they used to describe it. Meanwhile, this research to be conducted to confirm the context for theoretical model developed based on previous studies. All finding hoped to support the motivations and factors that influencing purchase behaviour identified from literature review. 4.2.1 Target Group: In order to obtain the data to cover the whole population, 30 respondents from different age and sex categories will be selected. Selection criteria will be as listed in Table 4. 4.2.2 Questions Design: Research Question Interview Question Question 1: To what extend are the relationship between Malaysian consumers motivation and attitudes toward counterfeits brand? What brands do you consider as luxury brands? Have you ever purchase a counterfeit o

The Villancico

During the late fifteenth century in Spain, King Ferdinand along with other Spanish courts influenced the idea to develop their own idea of music. The Villancico was the product of this movement and became the most influential secular polyphonic style in the Spanish Renaissance. Songs were based on subjects that were talked about throughout Spain and were only composed for aristocracy. These short songs included a refrain and one or more stanzas. Meanwhile, in Italia the counterpoint to this was the Frottola, which was a four part strophic song that is set syllabically with the melody in the upper voice, that include marked rhythms and very simple diatonic harmonies. However, as history progresses new things are invented and soon the madrigal endured the frottola, the madrigal would to be the most important secular style in the sixteenth century Europe, predominantly Italia, and one could argue of the entire Renaissance era and its entirety. During the course of this essay I will be discussing the background of how the madrigal came to be, as well as an introduction to how it slowly rose to the top of the charts in Italia as well as Europe, as well as the madrigal itself explaining its influence in society and to musicians all over Europe, and lastly the composers and what inspired them to grow the movement that would stand strong for years after their departure. To the knowledge of mankind at the moment we are unsure directly of the condition the madrigal had before the invention of the printing press by Johannes Gutenberg; but, though there is missing evidence, there is a very small margin of doubt that the early phases must have some correlation as we are aware of the later ones have done. It is thought that the people responsible for the origination process were, the Troubadours and the Minnesingers, these groups had a very strong influence in popular music during the middle ages. In Florence during the fourteenth century a very unique style of poetry was introduced to the composers that would spark the madrigalists and would produce one of the best composers of the time Francesco Landini to write madrigals. Now a side note, the fourteenth century madrigals are different from the sixteenth century ones. â€Å"Madrigal, in music, secular composition for two or more voices, introduced in Italy in the fourteenth century and revived in a different form during the sixteenth century, at which time it also became popular with English, French, German, and Spanish composers.† (4). For the most of the fifteenth century the music of Italy was sought out by the composing masters in the northern regions of France along with parts of the Netherlands. Late into the fifteenth century the native tradition of music that was very keened to the Italians, whos way of life was soon salvaged by the patronage noblemen in Florence as well as Mantua. As the fifteenth century carries on, Spain begin to see a slight rise in the musical field during the Ferdinand and Isabella campaign – yes the very same who sent Christopher Columbus to find a new way to India – the king and queen wanted the courts to find a new style that would encourage unity and glorify Spain. The product of this is the Villancico, which was the most important polyphonic form for them in the Renaissance time period. The form of this style uses AAB stanza structures like most songs from the middle ages, the melody was always carried by the top voice while the other parts could be either sung or played by instruments. When Italia knew the news of this new form being produced in Spain, they slowly developed a counterpart which is called the Frottola. The frottola was a tune that was used to sing poetry with, with the ending of each line having a cadence of some sort, with the upper voice providing the melody and lower parts the harmonial foundation. The features of this music was very simple and satritical, made for the courtly elite during the late fifteenth and early sixteenth century. According to Fenlon and Haar, â€Å"the publication of Pisano's Musica of 1520 put a stop to the publication of frottola collections without encouraging the rise or development of the madrigal or even the publication of new compositions of this sort†¦ It was only with the appearance of the undated Libro primo de la Fortuna, which Einstein placed about fifteen twentynine, that the first true madrigals reached print. The intervening period was regarded as an ‘artistic pause', a larval stage of undermined length and character.† (6). It was around this time in the sixteenth century that the madrigal made its appearance into the Italian lives, and began to have a long outstanding impact on the composers and music as a whole. â€Å"As a literary type, the madrigal of the sixteenth century is a free imitation of the fourteenth century madrigal. This literary movement was a great stimulus to musical activity. The musicians of the early sixteenth century, at first Netherlands composers working in Italy, cooperated with the poets in order to achieve a new style of artistic refinement and expression.† (2) † A Madrigal, is a form of vocal chamber music that originated in northern Italy during the fourteenth century, declined and all but disappeared in the fifteenth, flourished anew in the sixteenth, and ultimately achieved international status in the late sixteenth and early seventeenth centuries.† (1). Madrigals date back to Italia in the fourteenth century, the madrigals then were based on a poem that was pretty constant of a couple to three stanzas with each having exactly three lines, with about seven to eleven syllables per line. It was most often seen polyphonically (many voice parts) in just two parts, the form that was used reflected musically from the structure of the poem that was used for the piece. The most common madrigals have a form that is AAB with both of the stanzas as the A section being sung to the exact same music as the first, this is then followed by the B section, or the coda, which kinda finishes up the poem. In the early sixteenth century the madrigal owed the style to the lyrics of Petrarch, the poetry at this time was very enjoyed and had an asstounding revival. â€Å"Madrigali de diversi musici: libro primo de la Serena (Rome, fifteen thirty) is the first collection of pieces to bear the title ‘madrigal'. Its eight works by Verdelot, one by the Ferrarese Maistre Jhan and two by each of the Festas are characteristic of the new genre but it contains, like the diverse prints of the fifteen twenties, some lighter pieces and even a few French chansons.† (5). In the very early stages many songs were written in homophonic style (this is a dominant melody, sometimes predominant, with a somewhat subordinate accompaniment) and is typically intended for four voices. One of the most influential composers of the madrigal was Philippe Verdelot, the french international spent most of his time in Italy, he is arguably considered to be called the father of the Italian madrigal even though he is french. However, he is the most prolific and one of the earliest composers of the madrigal in his time, spending most of it in Florence after the city was revived by Medici. In fifteen thirty three or fifteen thirty four, two books of Verdelot madrigals were officially printed in Venice, Italy. These books were soon to be the most popular collections of music at the time. By fifteen forty, Verdelot and Arcadelt were seen as the masters of the madrigal, although there are many other composers of the first generation some include, Francesco Layolle, Corteccia, Domenico Ferrabosco, and Costanzo Festa. Festa was an important figure in the creation of a subcategory of madrigals, the three voice. The possible interest in this three voice madrigal is said to be stimulated by the three voice chansons in Rome around the fifteen twenties to fifteen thirties. His three voice madrigals were printed and reprinted countless times due to popularity for the simple and elegant style. It is difficult to see from Festa's point of view to assess his importance, but nonetheless he was a figure that helped grow popularity for the musical genre. Arcadelt was seen to have followed in the footsteps of Verdelot, the madrigals of Arcadelt were published in five books that had a good diversity of one, three or four voices between the time of fifteen thirty eight to fifteen forty four, and many of his works appear alongside Verdelot in manuscripts. Many of the poetic literature that Arcadelt chose showed a very close relationship to the ballata style and some form of the canzone as well. His madrigals are shown to contain a fairly decent about of counterpoint, within this texture he was able to blend the idea of sound and sense. There is however no proof in any form that shows that Arcadelt or Verdelot lived in Venice, Italy at any point in time. During the middle of the sixteenth century the classical style of Arcadelt was still widely used even though the madrigal genre was very rapidly changing. The rising composer in Venice was Willaert, he soon became the head musical figure ther from fifteen twenty seven until his death in fifteen sixty two. According to the Oxford University Press, â€Å"In several respects this differs from what Verdelot and Arcadelt had done, even from Willaert's own earlier work. Willaert here set the verse of Petrarch in preference to that of that of 16th-century Petrarchists; he favoured the sonnet, dividing it so that a piece in two sections or partes, like a motet, resulted.† (5). The voices that are used in his madrigals are freed as if someone were speaking more so than exact. The pupils of his fairly imitated his style in many ways with questionable success. Due to Willaert's strong impact in the fifteen forties the town of Venice, Italy was the prime center of all madrigal composition in europe. The outer cities were were greatly influenced by the Venetian way of musical culture. In the fifteen fifties, the level of chromaticism began to please the ear of society, again it is said that Willaert and his circle of pupils took the head figure. A composer by the name of Rore became of prime importance to the new innovations that were sweeping the madrigalists. The early madrigals shows that there must be some association with Willaert. The focus on the meaning of poetry led Rore to be able to fluidly run lines together, ending some phrases in the middle of the line, even disregarding some rules here and there. However, a new power emerges in fifteen fifty five as Palestrina and Lassus both finished their first book of madrigals. The figure of Palestrina though could not be deciphered, as he was very commonly opinionated as a follower of Arcadelt, which to many historians seems unfitting and unjust. Although Lassus was strongly associated with Rore and Willaert, his writings were very complex in nature. Palestina on the other hand was seen as a stand out, a conservative of sorts from the experimental side of things. â€Å"The madrigals are as a class appropriately lighter in texture and more flexible in rhythmic motion than the motets, and they make sharper use of contrasts. Yet they share the general lucidity of texture common in his music, and this quality may well have contributed to the popularity of the most famous among them.† (5). This made Palestrina a strong figure as a known madrigalist than people tend to admit. His books show a joy in the popularity of Rome during the time period, and many works are seen to be written for a private devotional setting. Meanwhile in england during the latter sixteenth century there was a greater concentration of madrigal compositions being written. The madrigal is said to be associated with London music printing, which in fifteen eighty eight began under Byrd. In the fifteen nighties, Morley, weelkes and Wilbye began to shine as prolific composers for england. Morley was a young chap that was very keen to Italy was a major role in guiding the english madrigal development. He enlisted more madrigals than anyone else in his time, he set a stylistic normality that was soon followed by other madrigalists in england, this game him a position of quality power along with prestige. Unfortunately for England, the madrigal was short lived after the death or Morley and Queen Elizabeth, once then the madrigal began a decline. This new growing mood struck and action against Petrarchism. The history after the year sixteen hundred merely comes down to the study of minor figures who wrote only a few songs with some success. The period of English madrigals to some composers were seen as more abstracted in tradition. Many of whom seemingly ignored or merely did not understand the madrigal, they style of text or how to treat the words in a harmonic style. â€Å"After the second decade of the 17th century, no work of any lasting reputation was produced, and the style soon fell into neglect. Under the Stuart dynasty polyphonic song lost much of its popularity, and the civil war crushed out all artistic feeling† (3). The madrigal was a popular choice throughout the Renaissance, but like most good things, they come to and end for a period of time before they are drawn out again. The madrigal gave a new enlightenment to the people and the composers that wrote them. Without the madrigal we may not have the style that we use to day when we sing or hear instruments play. It opened doors that were used for many years and gave the opportunity for improvement. The madrigal set norms that may not have been set without it and if they were it would have been many years after and who knows where we would be today without its unique style. Although this style is no longer written today, there are still societies and groups in schools that show a great appreciation to the genre, and form madrigal clubs that only sing them. After the madrigal fell out the opera became the talk of the town and it is believed the reason as to why the madrigal fell short is what seems like only an eighty year span. Work CitedBritannica, The Editors of Encyclopaedia. â€Å"Madrigal.† Encyclopà ¦dia Britannica, Encyclopà ¦dia Britannica, Inc., 19 Nov. 2017, www.britannica.com/art/madrigal-vocal-music. â€Å"The Italian Madrigal of the Renaissance.† The Italian Madrigal of the Renaissance, www.lcsproductions.net/MusicHistory/MusHistRev/Articles/ItMadrglRen.html.†History of the Madrigal.† Music Of Yesterday, musicofyesterday.com/history/history-madrigal/. â€Å"Madrigal.† Edited by Wilfrid Mellers, Madrigal, Colorado University, autocww.colorado.edu/~toldy3/E64ContentFiles/MusicAndTerms/madrigal.htm.†Madrigal.† Grove Music, Oxford University Press, 22 Dec. 2017, www.oxfordmusiconline.com/grovemusic/view/10.1093/gmo/9781561592630.001.0001/omo-9781561592630-e-0000040075#.Fenlon, Lain, and James Haar. â€Å"The Italian Madrigal in the Early Sixteenth Century.† Google Books, Cambridge University Press, books.google.com/books?id=ffA8AAAAIAAJ;printsec=frontcover;dq=madrigal;hl=en;sa=X;ved=0ahUKEwjmn9eM7vvZAhWJ3YMKHU1FBhIQ6AEISDAG#v=onepage;q=madrigal;f=false.